19 Experts Share eCommerce Digital Marketing Tips
According to Internet Retailer, eCommerce sales are expected to grow to more than $400 billion in the next several years, with Forrester Research estimating $414.0 billion in sales in 2018 and eMarketer estimating $491.5 billion in 2018. The secret to success is no longer as simple as launching a website, loading your inventory and seeing how it performs. The most successful retailers are strategic and targeted in their efforts, both online and off.
Many online retailers are wondering how they should approach marketing in the modern era. Traditionally, TV commercials, radio spots, billboards, magazine and newspaper ads, reigned supreme for retailers. Now that we live in a world that is extremely digitized, the playing field is vastly different. If you’re a store owner selling goods online, or a company offering their services, understanding your consumer’s behavior within a digital landscape is pivotal. You have to familiarize yourself with the various online channels, programs and software.
So how does one take on such an important task?
Well, we asked 19 experts in the fields of digital marketing and eCommerce, and they gave us their insights! See what these experts had to say about how they integrate traditional and digital marketing, what the most important online channels are, and how they are using big data to grow online sales as well as increase repeat purchases.
John Rampton is an internet blogger and digital marketing expert who is also the co-founder and CEO of Due – an online invoicing and payment solutions provider. He is a serial entrepreneur, adviser, mentor and investor, as well as author, and industry conference speaker. He is also a thought leader across numerous areas, including entrepreneurship, internet of things (IoT), fintech, and internet marketing.
Tabitha Naylor is the founder of Successful Startup 101, a digital magazine that provides answers to today’s most pertinent questions facing startup founders. She is also the owner of TabithaNaylor.com, a marketing firm that delivers “big agency” quality at rates that are affordable for startups and small businesses.
Vladyslav Ionov is a digital marketing specialist with more than eight years of experience in digital agencies throughout Mexico; specialized in e-Commerce. Clients include Best Buy Mexico, Wal-Mart Mexico, Soriana and Famsa.
Tom La Vecchia is the president of X Factor Digital Marketing who has sold over $100M and began his company to give business owners access to the best sales/digital marketing talent. In 2012, he developed a 4-Step sales process called the “X Factor Selling System,” which became an Amazon best-selling title.
Robert O’Kruk is a digital advertising power house who is recognized as one of Canada’s youngest preferred Google Partners guru and expert. Robert has actively managed more than $10 million USD in digital ad spending across diverse and expansive variety of industries – serving both B2C and B2B clients.
Kristin Ferguson is a highly passionate and driven professional with a background in account and project management, and marketing.
Dave Hermansen is a 13+ year e-Commerce veteran who has been featured in national media several times as an expert in the field. His company currently operate more than 50 eCommerce websites – all with their own blogs – in addition to running an eCommerce training course.
Rob Thompson is an experienced digital marketing strategist from London. As the co-Founder of marketing blog, Trendjackers, Rob regularly writes about social media, digital marketing and marketing strategy.
Johnathan Glide is a Director at BrightHaus, a digital marketing company based in San Diego. He loves working with small businesses to drive growth and improve their presence.
Laith Hanthel has proven ability to generate triple-digit B2B and B2C sales growth by generating demand/leads through the use of analytics, technology, and digital distribution/communications channels. He is an expert in developing and mentoring teams, driving continuous improvements to accelerate growth, creating efficiencies, and revitalizing failing operations.
Publicity expert Joan Stewart, who frequently ranks #1 for “free publicity” on Google, works with business owners, nonprofits and organizations that need to use free publicity in traditional media and online visibility in social media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue–without an expensive publicist.
Max Schleicher is a digital marketing manager at Insureon, a small business insurance agency located in Chicago.
Anita O’Malley is the CEO and president of Leaderati, a NJ WBE/SBE certified social and digital marketing communications firm. With 25+ years of demonstrated success in bringing numerous B2B organizations and offerings to market, she has vast experience in expanding brand reach, and creating effective, award-winning internal/external communications programs and processes.
Kent Lewis is the president of Anvil and oversees sales, marketing and operations. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic, fastest growing company as name by Portland Business Journal.
Bryan Clayton has been in the lawn care industry his entire working life starting with moving neighbor’s lawns to ultimately founding Peach Tree Inc – a market leading landscape company in the southeast and growing the firm to over 125 employees.
Amandah Blackwell is the founder of Savyy-Writer.com and is the creative leader who brought nearly 10 years of experience in business communications, content development, strategy and writing: copywriting, digital marketing, and ghostwriting.
Steve Twomey is a digital marketing and SEO expert. He is also the founder of MasterMindSEo, a Majestic Brand Ambassador, as well as Huffington Post and Tech.co contributor.
Heidi Cohen is an Entrepreneur Magazine “Top 10 Online Marketing Influencer” of 2016 and the Chief Content Officer of the award winning Actionable Marketing Guide, focused on social media, content, and mobile marketing. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategy. She has worked with Citibank, The Economist, Bertelsmann, NY Times Digital and other top companies.