Investment Partnership Program (IPP) Case Study–Securing a Celebrity

May 15, 2017 by sherwood 0 comments


A snack food client was interested in securing a specific A-List celebrity to include in their marketing campaign. However, securing this celebrity came with a price tag that was exponentially higher than the client could afford.


Sherwood and the snack food client worked together to negotiate and secure contractual details of the A-List celebrity. Sherwood provided the $1MM funding to the A-List celebrity which subsequently led to the client purchasing $8MM of pre-planned media activity through Sherwood over the course of the following 12 months.


Sherwood overdelivered against client’s planned media goals which were then verified by a 3rd party audit.