Media Case Study

Jun 20, 2016 by sherwood 0 comments
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The retailer was able to increase their ad budget by approximately 20%.

Media Case Study

The customer need:

A prestigious national retailer was negatively impacted by a slowdown in consumer spending and was unable to fund an increase in its advertising budgets.

The Sherwood solution:

The company sold gift cards, and a popular outlet for the gift cards was to sell to credit card inventive companies for their rewards programs. Sherwood invested $15mm to purchase these gift cards at full face value. This enabled the retailer to increase its advertising budgets. Sherwood re-sold the cards to two national credit card companies who added the retailer to their rewards programs for the first time.


The retailer increased their annual advertising budget by approximately 20%, while securing important new distributions for their gift cards.