Media Case Study

Jun 16, 2016 by sherwood 0 comments
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The retailer was able to increase their ad budget by approximately 20%.

Media Case Study

The customer need:

A prestigious national retailer was negatively impacted by a slowdown in consumer spending and was unable to fund an increase in its advertising budgets.

The Sherwood solution:

The company sold gift cards, and a popular outlet for the gift cards was to sell to credit card incentive companies for their rewards programs. Sherwood invested $15mm to purchase these gift cards at full face value. This enabled the retailer to increase its advertising budgets. Sherwood re-sold the cards to two national credit card companies who added the retailer to their rewards programs for the first time.

Result:

The retailer increased their annual advertising budget by approximately 20%, while securing important new distributions for their gift cards.