Case Study–Using Social Media
A retail client was launching a fitness clothing line and looking to increase their brand awareness and ultimately drive online sales.
Sherwood determined that increasing brand awareness required utilizing reach and engagement; tactics which would be most effective at delivering the client’s campaign objectives. Sherwood delivered a plan of highly targeted paid media efforts and creative strategies to maximize consumer engagement and drive conversions, including call to action promoted posts, contest giveaways, retargeting and rich media carousel ads to showcase the client’s products.
Sherwood utilized trade to offset specific costs and fees associated with a typical social media campaign/set up,lowering the overall cost of the campaign. The campaign resulted in an increase in website visitors, engagement (comments, shares, likes) and conversions.