Stewardship and Reporting
Best practices in all media processes
Media quality is not only based on acquiring quality programming and dayparts; it is the result of a methodical and intentional commitment to process. For example:
Pre-buy process: The handoff from the planning agency to Sherwood governed by a clear communication of goals and strategic review of all metrics plus an understanding of network mix, added value, timing, and market entry.
Digital activation and reporting: Sherwood executes insertion orders; agency traffics to publisher and provides reporting access; Sherwood analyzes performance and conversion path to determine which publishers are delivering the most value.
Stewardship: Sherwood maintains communications with all active networks – rating trends, potential liabilities, schedule changes, potential upgrades, and programming restrictions. Google Analytics customizable dashboard to monitor the most important metrics day to day.
Post Analysis: Ratings delivery, invoice reporting.